Vaselife International has strengthened its team with the appointment of Victor Kruidenier as Sales Manager, effective 1 March 2026. With his extensive experience in the flower care industry and enthusiasm for the sector, Victor will focus on further strengthening Vaselife's market position and supporting its international growth.
Bringing 15 years of industry experience
Victor brings 15 years of experience in the flower food industry, giving him a strong understanding of the market, its customers and the challenges businesses face throughout the flower supply chain. His industry knowledge and experience in working with customers and partners will be valuable in building long-term relationships, identifying new opportunities and developing solutions that meet the needs of the market.
Supporting our international growth
Victor's appointment comes at an important time for Vaselife. Following a period of positive growth and development, the company continues to invest in strengthening its commercial organisation and expanding its international presence.
With Victor joining the team, Vaselife aims to further develop relationships with existing customers, reach new markets and strengthen its position as a reliable and flexible partner in flower care.
Based in the Netherlands, Vaselife International supplies a complete range of post-harvest and flower care solutions to growers, traders, retailers and consumers worldwide. Our products help maintain flower quality, reduce waste throughout the supply chain and extend vase life.
We are pleased to welcome Victor to the team and look forward to building the next chapter of Vaselife together.
