About us
Flower care, built on experience.
Flower care, built on experience. From our own production location in the Netherlands, we support the international flower chain.
Who we are
Flower care, built on experience.
Vaselife International is a Dutch flower care company developing and producing flower care solutions for the entire flower chain, from grower to consumer.
From our own production location in Amstelveen, the Netherlands, we serve customers across international flower markets. Our team combines many years of experience and specialist knowledge of the flower and flower care industry.
Vaselife also has a long-standing presence in Kenya, where we have been supporting growers and exporters with flower care solutions for more than 15 years, today in close cooperation with Broekhof Africa.
Our journey so far
Experience that keeps moving forward.
Vaselife was founded in 2010 in partnership with Van Dillewijn Group, combining flower care expertise with Van Dillewijn’s strong position within the international floriculture industry.
The partnership later continued with Royal Paardekooper Group, giving Vaselife access to an extensive international network and allowing the company to further build its presence in the global flower market.
In 2025, Vaselife entered a new chapter as an independently owned company. Founder Nick MacDonald and Mark de Krosse acquired full ownership of Vaselife International. Today, Vaselife operates independently, building on more than 15 years of experience, partnerships and knowledge of the international flower industry.
What drives us
To give every flower the care it deserves, wherever its journey takes it.
From the moment a flower is cut to the moment it brightens someone’s home, the right care makes all the difference. We want to help every flower complete that journey at its best and stay beautiful for as long as possible. We believe every flower is worth taking care of.
Care
Care for flowers. Care for the environment. The needs of the flower and our impact on the environment remain at the heart of our decisions. We believe the right care and proven performance should go hand in hand with responsible choices that help reduce waste and environmental impact.
Focus
We put our energy into what truly matters. We carefully consider where we put our time, attention and resources, guided by insights from our partners, developments in the market and our own expertise and observations.
Flexibility
We stay open to change and explore what is possible. Different customers, markets and situations can require different approaches. We stay flexible in how we respond, while remaining focused on what is important.
Together
We achieve more together. We work as one team, within Vaselife and with our customers, partners and suppliers. We stay close, communicate honestly and keep things open and easy. We want to achieve things together and enjoy doing it.
